Snapchat is a camera company that is redesigning the camera to its best to enhance people’s lives and communication. Snapchat allows advertisers to interact with their audience in real-time while they are out and about. With 319 million active users Snapchat for business is an effective way for your brand to reach new audiences. Now is the time to take your business with Snapchat to the next level and we at Tyroo are providing you with a guide on how to do marketing on Snapchat.
SnapAds are ideal for businesses of all sizes and objectives because they help you reach your target audience and meet your advertising goals.
It’s easy to get started with Snapchat. Simply follow these steps to create your Snapchat business account and you’re good to go!
AR lenses: Snapchat’s augmented reality (AR) glasses alter how users view the world. Given that 75% of Snapchat users use augmented reality daily, building a sponsored lens that reflects your business may be a powerful method to utilize Snapchat for marketing.
Geofilter: Geofilters are a basic Snap overlay. They’re only available to users in a certain location and for a limited period. A filter might modify the color of a Snap or add an emoji or a created sticker, as well as contain geographical information.
Snapchat cameos: This function incorporates the account user’s face into a variety of animations and images.
Snaps in 3D: This feature gives your Snap that extra depth, bringing it to life. It might be a valuable tool for businesses showcasing new items or allowing them to exhibit more aspects of a product than a typical photo allows.
There are different methods and best practices one can use with their Snapchat campaigns to increase engagement, sales, and followers, in addition to building a marketing plan that works best for your company and your target demographic.
Set a deadline: When it comes to motivating people to take any kind of action on your ads, creating a feeling of urgency is a terrific strategy. To obtain better results and engagement, create posts that take advantage of this natural urgency to drive people to take action– announce flash specials, special discounts, or exclusive content.
Private messages can be used to test content: Because Snapchat is so different from other platforms, it’s a good idea to test your content in private messaging to see how it will perform.
Make your material appropriate for the platform: Snapchat has pushed transparency to new heights. It has a more informal, playful, and transitory vibe to it than other networks (which is probably part of the reason it appeals to Millennials so much). One need not be concerned about photos that aren’t flawlessly photo-shopped; instead, businesses should show off their fun side and individuality.
Usage of both videos and photos: In this scenario, having as many alternatives as possible is preferable. Users may be kept interested and engaged by sharing a combination of photographs and videos; images are simple to alter and see, and videos are dynamic and feel alive.
Knitting a story: If there are many snaps that a user may watch, they will automatically play one after the other. This may also be done using stories. Stories may increase engagement and attention while also allowing you to get around the time constraints of both photos and videos. This may also keep users interested and involved in the progression of your story, as they wait to see what happens next.
The advantages for Snapchat for businesses, how to set up a Snapchat Business Account, the features your company can use on Snapchat, and the best practices for marketing on Snapchat, it’s time to put this platform to work for you.