Tyroo uses its indigenously developed self-serve technology model, giving it the edge in terms of continuous availability and swift up gradation with the changing environment. We offer the following technological capabilities to all our advertisers.

Self-Serve model – Tyroo has a completely automated model. Advertisers can login to the system, check reports and create campaigns. Similarly, Publishers can login themselves to upload ads. This provides complete transparency and control to the users.

Campaign Management – Tyroo’s proprietary Campaign Management Software ensures that advertisers can control their campaigns with reports refreshed every hour.

Ad-formats - Tyroo’s excellent ad-serving platform supports Text, Banner (Gif, HTML & Flash) & Rich Media formats, to provide maximum interactivity with the audience.

Contextual targeting - Tyroo’s technology contextually matches display advertisements to relevant keywords within the publisher website. Clients will obtain greater ROI on their display campaigns through the keyword targeted content.

Geographic IP targeting - Tyroo uses the IP address of the visitor to determine where the visitor is located. Advertisers can target content or respond to traffic depending upon the geographic locations of their visitors.

Day of Time targeting – Ads can be displayed only at specific time of the day, to enhance ad-relevancy.

Frequency Control – Tyroo’s technology has the ability to do Frequency Cap which allows limiting the number of times one ad will be displayed to single user on the network.

Internet Speed Targeting – Users can also be targeted by Broadband and Dial-up internet connection type, ensuring extremely high ad-relevancy.

Click Fraud Management – Click Fraud Management is one of the biggest USPs of Tyroo’s technologies. Multiple clicks on same campaign/publisher within defined time interval are not accounted for and IP Black listing is pursued.

Optimization - Tyroo Performance system automatically optimizes each campaign to map out the best available inventory to best performing advertiser. Also manual optimization is done to increase CTR by doing channel targeting or ad unit size management and try to work with advertiser’s campaign goals to improve performance on our network