The purchase of a major portion of Tyroo, the Indian online ad company, is seen as a further push into the fast growing Indian market.
"There are millions of potential advertisers in India, which all the search companies and advertising networks are chasing", George Zacharias, managing director of Yahoo India told InfoWorld.
Yahoo started beta testing its search-based advertising business in India over a year ago and opened it to the public about eight months ago and "so far has a few thousand small advertisers", Zacharias said.