 |
| Tyroo
Media launches cricket channel |
 |
| By
Aloo Techie, 16 June, 2008 |
|
Online ad network Tyroo Media has launched a cricket channel
whose inventory includes CricketNirvana.com (Neo Sports), KrishCricket.com
(online initiative of ex-cricketer Krish Shreekant), v Cricket.com,
CricBuzz.com, ZeeCric.com along with cricket channels of Sify,
OneIndia and ExpressIndia .... |
|
| Tyroo
beefs up its gaming bouquet with new gaming channel
|
 |
| By
Exchange4media News Service , May 22, 2008 |
Tyroo
Media has launched a unique gaming channel as part of its fast
expanding inventory bouquet. The inventory names like Miniclip.com,
UltimateArcade.com, and Cheatcodes.com, among others, and targets
an age group of 13-25 years having high speed broadband connections
and good spending power..... |
|
| Tyroo
claims to display 2.5 billion impressions a month |
|
| By
Aloo Techie, 12 March, 2008 |
|
Ad network Tyroo Media, which is incubated by Smile Interactive
Technologies Group and funded by Yahoo, claims to have touched
the 2.5 billion impressions per month milestone recently. |
| ...more |
Small
Publishers & Ad-networks
|
|
| By
exchange4media News Service |
Tyroo commissioned Research Report looks into the ever so growing
Small Publisher market in India. Blogs and User generated content
is the order of the day, and more and more people are taking
to the street. |
| ...more |
Tyroo
Media launches premium technology inventory for its advertisers
|
|
| By
exchange4media News Service, April 11, 2008 |
Media, an Indian Internet advertising network, has launched
premium technology inventory for its advertisers. In a first-of-its-kind
for any advertising network in India, Tyroo has managed to develop
separate technology inventories targeting separate genres of
end users and decision makers. |
| ...more |
|
Tyroo, iXiGO, DimDim among 10 ‘Most Interesting Start-ups’
|
|
| By
Aloo Techie, January 3, 2008 |
Business
daily Mint, a part of the HT Media group, has come out with
a list of the 10 “most interesting start-ups”
to watch for in 2008. The list includes, Tyroo Media (online
ad network), iXiGO.com (travel meta search) and DimDim (online
Web conferencing) |
| ...more |
|
They stand out for the products or services offered, founder
credentials and new business models |
 |
|
By Live Mint, Dec 31 2007 |
Tyroo
Media Pvt. Ltd is an online advertising network that uses
proprietary targeting technology to ensure advertisers reach
out to the right |
| ...more |
| Companies
that participated in Internet segment: |
 |
| By
Pluggd In, 22 Jul 2007 |
Product:
Tyroo
A self-served ad network, Tyroo is a contextual advertising
network.
Very interesting presentation - rich visuals, Tyroo did “advertise”
itself well.
Looking for product feedbacks/users/market |
| ...more |
|
Yahoo buys 35% stake in Tyroo Media |
 |
|
By The Hindu Business Line, Jul 19, 2007 |
Our
Bureau
New Delhi, July 18 Yahoo Inc on Wednesday said it will buy
over 35 per cent in Gurgaon-based Tyroo Media Pvt Ltd. Tyroo,
a part of Smile Interactive Technologies Group (Smile Group),
is an ad-network, which offers services for advertisers and
publishers. |
| ...more |
| Yahoo
Buys Part of Indian Ad Company Tyroo |
 |
| By
Search Engine Watch, July 18, 2007 |
Our
Bureau
The purchase of a major portion of Tyroo, the Indian online
ad company, is seen as a further push into the fast growing
Indian market.
"There are millions of potential advertisers in India,
which all the search companies and advertising networks are
chasing", George Zacharias, managing director of |
| ...more |
|
Yahoo India Makes Strategic Investment In Ad Network Tyroo;
Buys Stake Upwards Of 35 Percent |
 |
| By
Content Sutra- Wed 18 Jul 2007 |
Correction:
I’d misquoted Yahoo India MD George Zacharias as stating
that this is not an all cash deal (Yahoo is not disclosing
the terms of the deal).. |
| ...more |
| Tyroo
introduces ad creative customisation features for publishers |
|
| By
exchange4media News Service , June 28, 2007 |
Our
Bureau
Tyroo Media Pvt Ltd, part of Smile Interactive Technologies
Group, has recently launched an advertisement creative customisation
feature for its publishers. It would now be possible for Tyroo’s
publishers to change colour combination structures of the text
ads according to their site’s requirements. Tyroo Media
is the Indian self-serve ad marketplace... |
| ...more |
|
Tyroo helps advertisers target International Customers |
 |
| By
Open PR, June 06th, 2007 |
(openPR)
- Delhi - Tyroo Media Pvt Ltd has adopted new advanced technologies
to qualitatively enhance its Geographic IP targeting functionality.
With the recent developments, it’s now possible for
Tyroo’s customers to target more than 200 countries.... |
| ...more |
