(openPR)
- June 06th, 2007 – Delhi - Tyroo Media Pvt Ltd has adopted
new advanced technologies to qualitatively enhance its Geographic
IP targeting functionality. With the recent developments, it’s
now possible for Tyroo’s customers to target more than 200
countries.
With this development, Tyroo has provided to big advertisers as
well as SMEs (small and medium enterprises), with budgets as low
as Rs 2500, the opportunity to target their ad-campaigns to the
remotest parts of the world. The regions include USA, UK, Canada
and all other major countries along with a huge number of smaller
countries.
Several large advertisers such as ICICI and Sulekha, along with
more than 100 SMEs have already logged onto Tyroo and created campaigns
themselves and targeted their ads to International users in this
manner. More than 40% of Tyroo’s inventory is accessed by
NRIs and international residents, and Tyroo’s proprietary
targeting & optimization technologies has ensured that the advertiser’s
ROI goals have reduced drastically to reach customers outside India.
"The development means targeting through Tyroo is now even
more accurate. It’s possible now to target countries as remote
as Vatican City with greater than 95% accuracy which is commendable.
The geographic IP address database that Tyroo has, enables very
high level of accurate geographic targeting. Tyroo is certainly
moving forward in its quest of building the best ad-serving technology
in the world. “, commented CP Singh, Chief Technology Officer,
Smile Interactive Technologies Group.
For further details, visit www.Tyroo.com
For knowing more about Ad-networks, visit amitsempire.blogspot.com
Tyroo Media Pvt Ltd is the largest Indian self serve ad marketplace
and India’s only network to have developed its own world-class
technology. It was commercially launched for the Internet in June
2006 in response to favorable market conditions. Smile Interactive
Technologies Group (SITG) is the investor backing the company. SITG
has a leadership standing in the Indian online media & online
technology domains by backing companies such as Quasar Media (India’s
largest digital media services company), Zoomtra (India’s
first online travel meta-search engine) and Zumtra (India’s
largest online technology services company).
www.Tyroo.com
136A, Vishal House, Zamrudpur, Kailash Colony
Delhi-110048
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