Tyroo Media has launched a unique gaming channel as part of its fast expanding inventory bouquet. The inventory names like Miniclip.com, UltimateArcade.com, and Cheatcodes.com, among others, and targets an age group of 13-25 years having high speed broadband connections and good spending power.

Commenting on the new gaming channel, Aditya Khanna, Business Head, Tyroo Media Pvt Ltd, said, “Gaming is one of our strong sub-categories and part of our complete entertainment bouquet that also includes social networking / movies / music / downloads, among others. It is typically being used by advertisers in the FMCG, sports manufacturing and personal technology industries. This adds to the already existing Premium technology, NRI, entertainment, education, auto, cricket, news and regional inventories at Tyroo, making it one of the largest horizontal inventory accumulator in India.”

Most of the audience is Internet savvy and a big influencer in 81 per cent of all family purchase decisions like mobile phones, cars, and holidays, etc. Consisting of premium placements on homepages, game pages and category pages, this inventory is excellent for branding communication.

Currently exposed to four million unique users, these users have five times better recollection power than other age-groups and a higher acceptability to brand exposure. This inventory is available on both CPC and CPM and industry performance suggests CTRs much higher than other verticals. With 72 per cent people buying gadgets and hardware influenced by the Internet, gaming inventory should open up new avenues for advertisers.