China’s leading mobile security company, 360 Security Group, with over 670 million users worldwide, today announced the integration of Tyroo Technologies’ Product-Listing Ads (PLA) in its mobile app. The integration enables an innovative monetization strategy that does not compromise on the user experience. Product Listing Ads is the world’s first native commerce ad platform, by an independent ad network, open to all app publishers and competes directly with Google and Facebook ad networks.
360 Security Group has millions of users in India and is ranked amongst the top 10 apps on Google Play Store. With an overall rating of 4.6, it has been rated 5 by over 6 million users.
The PLA integration will enable the 360 Security apps to engage its users with more relevant brand commerce ads, which are consistent and superior in user experience. Users today are subjected to number of app download and other irrelevant ads but product listing ads driven by Tyroo’s proprietary data engine will not only help in driving higher engagement but also recommend products to users as per their interest.
Commenting on the development, Yan Huang, COO, 360 Security Group said, “We needed a technology that allows us to monetize our app’s real estate without interfering with the user experience on our mobile app. We are extremely pleased with Tyroo’s Native Product Listing Ads technology for its ability to deliver on our monetization goals and still retain or even enhance the user experience.”
Siddharth Puri, CEO, Tyroo Technologies, said, “We are excited to partner with 360 Security Group, which is world’s leading mobile security company. This partnership is testimony to the unmatched value that app publishers find in our unprecedented Product Listing Ads platform. We are confident that the PLA will help 360 Security Group achieve its two-fold objective of driving revenue growth and sustaining user engagement, all this without compromising on the user experience. ”
The core idea of the product is to focus on providing brand advertisers’ products as relevant commerce content. This will enable advertisers to create purchase intent via product discovery amongst consumers and enhance their shopping experience within a mobile app. PLA is powered by Tyroo Technologies’ patent pending big data recommendation engine leading to high yields and increase time spent on an app for app developers.