Modern Retail: Indian Shoppers & Deals Bandwagon!

While reading a report on the growth of US retail, I realized that while e-commerce outperformed the growth rate in retail sales market, web plays a vital role in creating ...

Banking, Financial Services and Insurance- an opportunity for performance marketing

One of the largest internet spenders in India is the BFSI vertical. A large chunk of spends by the BFSI advertisers can be attributed to generating and buying leads for ...

Lead Generation Best Practices for Insurance, Auto and Education Advertisers

Advertisers across verticals such as Insurance, Auto, Education have been facing a daunting challenge of lead generation. Lead generation is driven by eligibility of consumer filling a lead form instead ...