Pricing Management – Cost Per Sale – Affiliate Program

After successfully setting up an affiliate program, within 3-6 months the first thing that comes to an advertiser’s mind is how to optimize the price point. This is of greater ...

Quick Heal launches Affiliate Program on Tyroo Direct CPA Marketplace

Quick Heal AntiVirus has recently launched its affiliate Cost Per Sale programme on Tyroo Direct Marketplace. Quick Heal Technologies is India’s leading provider of Internet Security tools and is a ...

Musings: Should advertisers use multiple Affiliate Networks, or consolidate their efforts with a single vendor?

Siddharth Puri, Tyroo Direct’s Business Head, brought my attention to the attached snippet from today’s edition (Wednesday, 01-Aug-2012) of Mint newspaper.  He drew an interesting analogy between Advertisers and Affiliate ...

Flipkart.com launches Private Label for Accessories – Retail strategy for Profitability

Recent visit to a brick and mortar mobile store made me realize how the mobile phone itself is an entry product. A Rs 30,000 mobile phone carries a margin of Rs 100 for ...

‘Goods once sold can be returned’ Myntra.com launches new TVC: Influence on Traffic and Overall Performance for Online Media

This summer  Myntra.com the largest online fashion store came up with their new TVC, underlining the advantage of shopping online and access to multiple fashion brands .This is the second ...