Myths surrounding the digital advertising industry

A lazy weekday at home due to ill health made me realize how difficult it is to stay idle.  However, I utilized this free time to scrutinize and pen down ...

Mentoring the next Super Startups

A while ago, I was invited by the GSF team in Delhi to meet 6 startups in residence. The meet was a platform to share experiences and challenges that one ...

Busting the Myth – Tracking Mechanisms used by Ad Networks

Tracking mechanisms used by Online Ad Networks have often been in question; it is a topic of debate that not only gives advertisers jitters about the security of their users ...

DSP Ecosystem demystified for Digital Marketer

Quiet recently few of our advertisers across APAC region have been asking about DSP’s and what kind of value do they bring to table. DSP is abbreviation for Demand Side ...

Lead Generation Best Practices for Insurance, Auto and Education Advertisers

Advertisers across verticals such as Insurance, Auto, Education have been facing a daunting challenge of lead generation. Lead generation is driven by eligibility of consumer filling a lead form instead ...

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