Tyroo comes from the Latin word tyro, which means an initiator, a quick learner. It’s with these ethics in mind, that Tyroo was conceived and its business continues to be conducted. An early entrant into the Digital Ad-network industry, Tyroo has developed a niche for itself in each and every domain that it works in.

Conceptualized and developed as long tail’s preferred publisher. Tyroo has undergone various revolutions and is now serving different segments of the market, right from the Brand advertisers to the Performance and Lead based advertisers. Tyroo is the largest ad-network in India to have its own world-class self-serve technology, and this is its biggest USP over competitors.

Tyroo is the only startup in India currently funded by Yahoo! and the only company of its kind funded by them worldwide. Tyroo was chosen as one of India’s top 25 hottest startups this year by Proto and among the top 10 ‘most interesting start-ups’ by business daily, Mint. Smile Interactive Technologies Group (SITG) is the investor backing the company. Headquartered in New Delhi, the company is a leader in representing publishers and delivering online marketing solutions to advertisers. We are expanding fast with offices opened in Mumbai and Bangalore, along with Delhi. This gives us a native understanding of the markets to help serve our clients better.